The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Fashion / Clothing / Footwear / Accessories
Award
Agency
Client
Title
Category
Annual ID
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas Category: Sound Design
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney
Client: Kathmandu Category: Use of Licensed Music
No More Red
Agency: Iris / London + Outsider / London
Client: adidas Category: Events & Experiential
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Craft / Writing
The Pleasure Pursuit
Agency: Media.Monks / Amsterdam + Media.Monks / New York
Client: Coach Category: Visual Craft / Art Direction
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Promotional / Physical Items
Nike 50th Anniversary
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Channel / Single Platform
When Family is Everything
Agency: Havas Middle East / Dubai
Client: adidas Category: Social Post / Real-time Response
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Physical Items
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
Hoodie Copyright
Agency: Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client: HanesBrands, Inc. / Champion Category: Physical Products
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Popular Culture Impact
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Magazine / Series
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Direction / Single
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Physical Products & Apparel
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Campaigns for Good
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
DA SKYDIVE
Agency: DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client: Corteiz Category: Sound Design
DNP
Agency: Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client: Nike Jordan Brand Category: Sound Design
Night Creatures
Agency: Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client: Burberry Category: Sound Design
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Physical Product / In-Market
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Ukraine Supporters Project
Agency: MUTABOR / Hamburg
Client: #WeAreAllUkrainians Category: Promotional / Physical Items
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Promotional / Physical Items
Visible Mark
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Isaac Silva/ Casa Neon Cunha Category: Promotional / Physical Items
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Promotional / Physical Items
I'm Possible Billboards
Agency: Havas Middle East / Dubai + Mediacom / Dubai + Red Havas Middle East / Dubai
Client: adidas Category: User-Generated Content
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client: Want Show Laundry Category: Brand Partnerships
La Capitana
Agency: Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client: Dior Category: Sound Editing
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Best of Film
CO2AT
Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Livestream
G-Star Raw: The Rhythm of Denim
Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client: G-Star Raw Category: Original Music / Score
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Promotional / Collateral Items
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Online Films & Video / Long Form - Single
Circular Design for Fashion
Agency: Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal
Client: Ellen MacArthur Foundation Category: Editorial / Books
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Craft / Dynamic Data Visualization
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Direction / Single
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Real-Time Data
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Spatial Design / Experiential & Immersive
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Annual ID:
OS23_MS004G
Award:
2023 Public Relations Gold Pencil
Agency:
Iris / London + Outsider / London
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Annual ID:
OS23_PR009G
Award:
2023 Film & Video Silver Pencil
Agency:
Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI013S
Award:
2023 Film & Video Silver Pencil
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI021S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Special / Auckland + Scoundrel / Sydney
Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Annual ID:
OS23_MS009S
Award:
2023 Public Relations Silver Pencil
Agency:
Iris / London + Outsider / London
Client:
adidas
Title:
No More Red
Category:
Events & Experiential
Annual ID:
OS23_PR014S
Award:
2023 Integrated Silver Pencil
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Annual ID:
OS23_IG017S
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Media.Monks / Amsterdam + Media.Monks / New York
Client:
Coach
Title:
The Pleasure Pursuit
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC016B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_BE038B
Award:
2023 Design Bronze Pencil
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Annual ID:
OS23_DE046B
Award:
2023 Integrated Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Annual ID:
OS23_IG054M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike 50th Anniversary
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM047M
Award:
2023 Social Media Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM056M
Award:
2023 Direct Marketing Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Physical Items
Annual ID:
OS23_DM057M
Award:
2023 Film & Video Merit Award
Agency:
Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client:
Adidas
Title:
Impossible Is Nothing
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI064M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_IP031M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client:
HanesBrands, Inc. / Champion
Title:
Hoodie Copyright
Category:
Physical Products
Annual ID:
OS23_EX073M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Annual ID:
OS23_BE093M
Award:
2023 Cultural Driver Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Popular Culture Impact
Annual ID:
OS23_CD013M
Award:
2023 Print & Promotional Merit Award
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Magazine / Series
Annual ID:
OS23_PT036M
Award:
2023 Film & Video Merit Award
Agency:
Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client:
SAXX Underwear
Title:
How A Gentleman Treats His Balls
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI047M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Annual ID:
OS23_BE064M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Annual ID:
OS23_DE163M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Direction / Single
Annual ID:
OS23_MI049M
Award:
2023 Print & Promotional Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Physical Products & Apparel
Annual ID:
OS23_PT047M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Campaigns for Good
Annual ID:
OS23_BS033M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client:
Corteiz
Title:
DA SKYDIVE
Category:
Sound Design
Annual ID:
OS23_MS051M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client:
Nike Jordan Brand
Title:
DNP
Category:
Sound Design
Annual ID:
OS23_MS052M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client:
Burberry
Title:
Night Creatures
Category:
Sound Design
Annual ID:
OS23_MS054M
Award:
2023 IP & Product Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Physical Product / In-Market
Annual ID:
OS23_IP020M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Media.Monks / Amsterdam + Jam3 / Amsterdam
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Annual ID:
OS23_IN068M
Award:
2023 Design Merit Award
Agency:
MUTABOR / Hamburg
Client:
#WeAreAllUkrainians
Title:
Ukraine Supporters Project
Category:
Promotional / Physical Items
Annual ID:
OS23_DE107M
Award:
2023 Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Annual ID:
OS23_DE109M
Award:
2023 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Isaac Silva/ Casa Neon Cunha
Title:
Visible Mark
Category:
Promotional / Physical Items
Annual ID:
OS23_DE116M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Promotional / Physical Items
Annual ID:
OS23_DE117M
Award:
2023 Social Media Merit Award
Agency:
Havas Middle East / Dubai + Mediacom / Dubai + Red Havas Middle East / Dubai
Client:
adidas
Title:
I'm Possible Billboards
Category:
User-Generated Content
Annual ID:
OS23_SM070M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client:
Want Show Laundry
Title:
REmemory
Category:
Brand Partnerships
Annual ID:
OS23_PR076M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client:
Dior
Title:
La Capitana
Category:
Sound Editing
Annual ID:
OS23_MS062M
Award:
2022 Film Best of Discipline Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Annual ID:
OS22_FI001G
Award:
2022 Design Gold Pencil
Agency:
This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client:
Azgard 9
Title:
CO2AT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE020G
Award:
2022 Social Media Gold Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Livestream
Annual ID:
OS22_SM004G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client:
G-Star Raw
Title:
G-Star Raw: The Rhythm of Denim
Category:
Original Music / Score
Annual ID:
OS22_MS005G
Award:
2022 Design Gold Pencil
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE008G
Award:
2022 Film Gold Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI001G
Award:
2022 Design Gold Pencil
Agency:
Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal
Client:
Ellen MacArthur Foundation
Title:
Circular Design for Fashion
Category:
Editorial / Books
Annual ID:
OS22_DE004G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS22_EX008G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Direction / Single
Annual ID:
OS22_MI002G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Annual ID:
OS22_CU003G
Award:
2022 Design Silver Pencil
Agency:
Havas Middle East / Dubai + Jack Morton / Dubai
Client:
adidas
Title:
Liquid Billboard
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE028S
